Butterfly & Elephant

Butterfly & Elephant serves as a strategic investment partner focused on fostering sustainable business growth through its distinctive combination of financial backing and industry connections. Leveraging the extensive resources of GS1 Germany, the firm provides portfolio companies with more than just capital—it offers access to an unparalleled network of industry leaders and specialized knowledge in the emerging Trusted Traceability sector. This dual approach enables startups to build credibility, scale operations, and implement transparent supply chain solutions that meet evolving market demands.

The investment philosophy at Butterfly & Elephant centers around their "empower to impact" principle, which emphasizes mutual support, ethical business practices, and collaborative innovation. This framework guides their investment decisions and ongoing relationships with founders, creating an environment where entrepreneurial vision can thrive alongside responsible business development. Their hands-on approach includes strategic mentorship, operational guidance, and connecting founders with relevant industry partners to accelerate market entry and expansion.

With a primary focus on early to growth-stage companies in the supply chain technology, sustainability, and traceability sectors, Butterfly & Elephant has developed a reputation for identifying promising ventures with transformative potential. The firm typically invests in startups developing solutions for product authentication, supply chain transparency, ESG compliance technologies, and consumer trust platforms. Their portfolio reflects a commitment to businesses that demonstrate both commercial viability and positive environmental or social impact, particularly those leveraging technology-driven approaches to sustainability challenges.

Beyond financial returns, Butterfly & Elephant measures success through the holistic development of their portfolio companies and the people behind them. They recognize that nurturing entrepreneurial talent is essential for long-term innovation and market transformation. This people-centric investment approach has enabled them to build a diverse portfolio of companies that are pioneering next-generation solutions for supply chain transparency and sustainability. By providing founders with the resources, connections, and support needed to realize their full potential, Butterfly & Elephant aims to catalyze meaningful change across industries while generating sustainable returns for all stakeholders.