Migros UP

Migros UP serves as an innovative collaboration platform connecting Turkey's leading retailer with promising entrepreneurs. This strategic initiative enables startups to leverage Migros's extensive infrastructure and testing environments while working directly with industry professionals from the earliest design phases. By fostering a shared culture of innovation between corporate expertise and entrepreneurial thinking, the platform aims to generate meaningful contributions to Turkey's growing startup ecosystem while developing solutions that address real market challenges.

The platform distinguishes itself by rejecting conventional business development approaches in favor of agile and innovative methodologies that accelerate growth and learning. Entrepreneurs gain unprecedented access to Migros's retail expertise, customer insights, and operational knowledge—advantages typically unavailable to early-stage ventures. This collaborative environment creates a unique testing ground where startups can validate their business models in real-world scenarios, refine their offerings based on market feedback, and implement solutions that address authentic industry pain points.

Migros UP's scope extends across numerous technological domains and business verticals, including e-commerce platforms, human resources applications, artificial intelligence implementations, and agricultural innovations. The program has already facilitated numerous successful collaborations, with entrepreneurs benefiting from Migros's position as a pioneer in modern retail. These partnerships have resulted in market-ready solutions that combine entrepreneurial creativity with the practical implementation capabilities of an established industry leader, creating mutual value for both parties.

The platform operates on a philosophy of accelerated learning and development, encapsulated in its core principles: Fast Succeed, Fast Fail, Fast Learn. This approach acknowledges the iterative nature of innovation and embraces both successes and failures as valuable learning opportunities. By providing structured pathways for collaboration, Migros UP reduces the typical barriers between corporations and startups, creating an environment where entrepreneurs can rapidly test, refine, and scale their innovations. The program continues to seek forward-thinking entrepreneurs ready to transform their concepts into market-ready solutions through this unique collaborative framework.