Notus Technologies

Notus Technologies represents the investment vehicle established by Geoffroy Roux de Bézieux, a distinguished entrepreneur who currently serves as president of MEDEF (France's largest employer federation). With an impressive entrepreneurial background that includes founding major retail successes like The Phone House and Virgin Mobile, Roux de Bézieux has positioned Notus as a diversified investment firm with a strategic portfolio spanning multiple sectors and investment approaches.

The firm's primary focus lies in majority stake acquisitions within two carefully selected sectors. In the Gastronomy vertical, Notus has acquired premium French food brands including Oliviers&Co and Le Fondant Baulois, implementing a strategy to unite iconic French culinary products for global export markets. This approach leverages France's renowned gastronomic heritage while creating international growth opportunities for traditional producers who might otherwise remain limited to domestic markets.

The second pillar of Notus' majority investment strategy targets the Outdoor and mobility sector, where the firm has assembled an impressive portfolio including Chullanka, Approach, Chronoloisirs, Amsterdam Air, and Nihola. These multichannel distributors of outdoor sports and leisure products form a cohesive ecosystem with particular emphasis on sustainable transportation solutions and eco-friendly mobility options. The combined majority investments across both sectors encompass approximately 250 employees and generate annual revenues approaching €70 million, demonstrating the substantial scale of Notus' operations.

Beyond its controlling-stake investments, Notus maintains an active presence in minority investments and venture capital. The firm participates in startup fundraising through dual channels: as a co-founder of the respected ISAI fund and through direct investments in promising early-stage companies. This venture portfolio includes innovative startups like Studapart (student housing platform), Monisnap (fintech remittance service), Greenly (carbon footprint tracking), Okarito (business travel management), and Flatsy (real estate technology). This multi-tiered investment approach allows Notus to balance stable returns from established businesses with high-growth potential from emerging ventures.