Stratel

Stratel is a Norwegian investment and development firm established in 1976 by Reidar Lorentzen, operating under family ownership for over four decades. The company distinguishes itself through a distinctive investment approach centered on backing ambitious entrepreneurs and businesses that demonstrate promising value potential while creating positive societal impact. With a flexible investment mandate, Stratel allocates capital across various business maturity stages, from early-stage startups to established enterprises, allowing them to support innovation throughout the business lifecycle. Their investment philosophy uniquely balances three core principles: Fun, Sense, and Profit, reflecting their holistic approach to capital deployment.

The "Fun" component of Stratel's investment thesis emphasizes the critical role of passion as a driving force behind successful ventures. The firm specifically seeks opportunities where strong synergies exist between the business concept and the founding team, creating an energizing environment for growth. Stratel places significant value on partnership quality, believing that respectful collaboration with entrepreneurs forms the foundation for sustainable success and maintains enthusiasm throughout the investment journey. This focus on relationship-building has enabled Stratel to develop a reputation as a supportive investment partner rather than merely a capital provider.

The "Sense" element reflects Stratel's commitment to impact investing, prioritizing companies whose products, services, or business models deliver tangible benefits to society. This forward-thinking approach positions the firm at the intersection of financial returns and positive change, aligning with growing global interest in sustainable investment practices. Meanwhile, the "Profit" dimension acknowledges the fundamental importance of financial sustainability, which enables Stratel to maintain independence, absorb investment risks, support philanthropic initiatives, and continue funding innovative ventures. This balanced perspective on returns has contributed to the firm's longevity in Norway's investment landscape.

As an investor, Stratel adopts an active ownership model, providing portfolio companies with more than just financial resources. The firm contributes strategic guidance, industry expertise, and operational support to help businesses navigate challenges and capitalize on growth opportunities. Stratel's investment horizon is deliberately long-term, avoiding pressure for premature exits that might compromise company development. Exit decisions are thoughtfully evaluated based on what serves the portfolio company's best interests, partner considerations, and Stratel's strategic objectives. This patient capital approach has yielded numerous successful exits throughout the firm's history, validating their investment methodology and establishing Stratel as a respected player in the Norwegian investment community.