Core Eqty

Core Eqty specializes in backing Nordic SaaS ventures with global ambitions. Our investment thesis centers on identifying promising B2B SaaS companies from the Nordic region that demonstrate potential for international expansion. With our collective operational background, we bring more than just capital to the table—we offer practical expertise gained through years of hands-on experience in building and scaling software businesses across borders.

What distinguishes our approach is the deeply operational involvement we maintain with portfolio companies. Our team consists entirely of former operators who understand the challenges of scaling SaaS businesses firsthand. This operational mindset means we engage intensively with founders, sometimes described as "tiringly operational" in our commitment to driving success. We believe this hands-on methodology creates substantial value beyond traditional investment support, helping companies navigate the complexities of global expansion.

Our venture partner network comprises seasoned professionals with specialized expertise in technology development, product management, and international sales and marketing. These partners provide targeted guidance to portfolio companies, with particular geographic focus on the United States, United Kingdom, and South-East Asia—key markets for SaaS expansion. This strategic concentration allows us to offer nuanced market entry support, regulatory guidance, and valuable connections in these critical regions.

We typically engage with companies at growth stages where international expansion becomes the primary scaling vector. Our investment approach emphasizes sustainable growth models that can translate across different markets while maintaining strong unit economics. Beyond financial returns, we measure success by the global footprint our portfolio companies establish and their ability to compete internationally. For founders seeking investors who truly understand the operational challenges of global SaaS scaling, our team offers a partnership built on shared experience and aligned objectives.