JamJar Investments

JamJar Investments specializes in identifying and supporting the next generation of transformative consumer brands. Established by the founding team behind innocent drinks, this venture capital firm brings a wealth of entrepreneurial experience to its investment approach. Their portfolio strategy centers on businesses with potential to redefine their respective categories, leveraging the founding partners' deep understanding of building successful consumer-facing companies from the ground up.

The firm has demonstrated remarkable acumen in selecting high-growth consumer businesses across various sectors. Their investment portfolio showcases this diversity, featuring notable companies such as Oatly, the plant-based milk alternative that revolutionized the dairy-free beverage market, and Deliveroo, the food delivery platform that transformed how consumers access restaurant meals. Additional successful investments include Papier, the premium stationery and personalized products brand, ManyPets (formerly known as Bought By Many), which disrupted the pet insurance industry, and Babylon Health, a pioneering digital healthcare service.

JamJar's investment philosophy stems directly from the innocent drinks success story, where the founders built a beloved consumer brand that eventually sold to Coca-Cola for over $500 million. This experience informs their hands-on approach to venture capital, offering portfolio companies not just financial backing but also operational expertise in brand building, marketing strategy, and retail distribution. The firm typically focuses on early-stage investments, primarily in seed and Series A rounds, where they can provide meaningful guidance during crucial growth phases.

While maintaining a strong presence in the UK startup ecosystem, JamJar has expanded its investment horizon to include promising consumer brands across Europe and North America. The firm's partners are known for their commitment to businesses that demonstrate authentic brand values, innovative product offerings, and sustainable growth potential. Beyond capital, JamJar offers portfolio companies access to an extensive network of industry contacts, fellow entrepreneurs, and retail partners—resources that have proven invaluable for emerging consumer brands looking to scale effectively in competitive markets.