FirstParty Capital

FirstParty Capital stands as a unique venture fund exclusively focused on investing in advertising technology, marketing technology, and digital media enterprises worldwide. Distinguished by its angel investor backing, the fund creates a valuable bridge between promising startups and essential growth resources. This specialized investment approach allows FirstParty Capital to develop deep sector expertise while providing portfolio companies with targeted support tailored to the specific challenges of the digital marketing ecosystem.

Entrepreneurs partnering with FirstParty Capital gain more than just financial investment; they receive invaluable access to an extensive network comprising hundreds of senior industry executives. This strategic advantage enables founders to leverage decades of collective experience, forge crucial business connections, and receive mentorship from established leaders who understand the nuances of scaling technology companies in the adtech and martech landscapes. The fund's hands-on approach to portfolio support has helped numerous early-stage companies navigate complex market dynamics and accelerate their growth trajectories.

For investors, FirstParty Capital offers exclusive entry into a carefully curated global portfolio of promising startups operating at the intersection of advertising, marketing technology, digital media, and data analytics. The fund's specialized focus allows for sophisticated pattern recognition across emerging trends, creating opportunities to identify high-potential companies before they reach mainstream attention. Investment opportunities are specifically structured for certified sophisticated investors and high net worth individuals as defined by the Financial Conduct Authority, with appropriate acknowledgment that capital investment carries inherent risk.

Beyond direct investment activities, FirstParty Capital maintains robust thought leadership through multiple channels to strengthen its ecosystem. Their regular newsletter delivers industry insights, portfolio updates, and market analysis to subscribers interested in the evolving digital marketing landscape. Additionally, the fund produces The FPC Podcast, featuring conversations with industry pioneers, founders, and experts exploring emerging technologies and business models. This commitment to knowledge sharing reinforces FirstParty Capital's position as not merely a financial investor but a comprehensive partner in building the next generation of marketing and advertising technology companies.