ProSiebenSat.1 Accelerator

ProSiebenSat.1 Accelerator operates as the early-stage venture capital division within ProSiebenSat.1 Media SE, functioning as an integral component of SevenVentures, which has established itself as a premier television media investment entity. The accelerator primarily focuses on consumer-facing startups in their formative stages, typically ranging from seed funding to Series A rounds, with a requirement for demonstrable market traction. Their distinctive investment approach involves providing media resources rather than traditional capital, utilizing convertible instruments that leverage the extensive media assets of the ProSiebenSat.1 network, including television advertising, influencer partnerships, digital platforms, and their streaming service Joyn.

With a portfolio exceeding 50 companies, the accelerator has demonstrated significant success in identifying promising ventures across various consumer sectors. Notable investments include wellness platform Asana Rebel, insurtech innovator Clark, subscription service foodist, mental health solution Instahelp, and sustainability-focused Sirplus. Each of these companies represents the accelerator's strategic vision of supporting businesses with strong growth potential that can benefit substantially from media exposure and the associated brand-building opportunities that ProSiebenSat.1's platforms provide.

The investment thesis of SevenAccelerator centers on identifying exceptional founding teams with innovative business models that show promise of category leadership. Their value proposition extends beyond mere financial backing, offering startups the competitive advantage of media visibility that would typically be financially out of reach for early-stage companies. This media-for-equity model allows portfolio companies to rapidly build brand awareness, acquire customers at scale, and establish market positioning without the cash expenditure typically associated with comprehensive media campaigns in the German-speaking markets and beyond.

Beyond media resources, SevenVentures provides strategic guidance and operational support to its portfolio companies, leveraging the extensive industry knowledge and network of ProSiebenSat.1 Media SE. The accelerator functions as both an investment vehicle and a growth catalyst, offering founders access to media expertise, consumer insights, and potential business development opportunities within the broader ProSiebenSat.1 ecosystem. This comprehensive approach to venture support reflects their commitment to not merely investing in promising startups but actively participating in their journey toward becoming market leaders in their respective segments across the European consumer landscape.