Active Partners

Active Partners stands as a distinguished investment firm with a specialized focus on the consumer sector, collaborating with forward-thinking entrepreneurs to develop industry-leading enterprises. The firm strategically backs founders with clear visions who are creating innovative brands capable of transforming entire market categories. Their investment philosophy centers on businesses that not only deliver exceptional products but also foster engaged customer communities that generate authentic enthusiasm and loyalty among consumers.

At the early stage, Active Partners provides funding ranging from £200,000 to £1 million for emerging mission-driven brands, consumer technology ventures, and enabling platforms that support the consumer ecosystem. The firm actively seeks partnerships with pioneering startups that are fundamentally reshaping consumer behaviors and market dynamics. Their early-stage portfolio demonstrates a commitment to businesses with strong foundational concepts and the potential for significant market disruption.

For more established consumer enterprises entering rapid growth phases, Active Partners offers substantial investment packages typically between £5 million and £15 million. The firm's growth-stage investment criteria focus on businesses that may not yet have reached profitability but demonstrate compelling indicators of future success: accelerated revenue growth, validated product-market fit, and exceptional levels of customer engagement and retention. This stage-appropriate funding approach allows Active Partners to support companies through critical scaling challenges.

What distinguishes Active Partners in the investment landscape is their sector-specific expertise and hands-on approach to portfolio company development. Beyond capital injection, the firm provides strategic guidance, operational support, and access to an extensive network of industry connections. Their investment professionals bring deep consumer sector knowledge, having backed numerous successful brands across retail, food and beverage, lifestyle, and digital consumer platforms. This specialized focus enables Active Partners to add meaningful value beyond financial resources, positioning them as a preferred partner for ambitious consumer businesses with transformative potential.