Friheden Invest

Friheden Invest operates as a sophisticated family office established by the founder and principal owner of IC Group, a prominent fashion conglomerate that ranks among Scandinavia's largest apparel enterprises with a listing on the Copenhagen Stock Exchange. With a controlling stake of 66% in IC Group, Friheden Invest maintains significant influence over this fashion powerhouse while simultaneously diversifying its investment portfolio across multiple asset classes and fund structures.

Beyond its cornerstone holding in IC Group, Friheden Invest has strategically built a diverse investment portfolio that includes passive allocations across various alternative investment vehicles, private equity funds, and traditional asset classes. This balanced approach to wealth management reflects the family office's sophisticated understanding of portfolio diversification while maintaining its deep roots in the fashion and lifestyle industries where its expertise originated.

The investment firm has increasingly focused on direct investment opportunities within the broader lifestyle sector, targeting companies at venture and growth stages that demonstrate exceptional potential. This active investment strategy allows Friheden to leverage its extensive industry knowledge, operational expertise, and strategic insights gained through decades of experience in building successful consumer-facing businesses in the Nordic region and beyond.

As a Scandinavian investment leader, Friheden Invest brings particular value to lifestyle brands and consumer goods companies seeking not only capital but also strategic guidance from experienced industry operators. The family office's investment approach typically focuses on businesses with strong brand potential, scalable business models, and innovative approaches to the lifestyle sector, where Friheden can contribute meaningful value beyond financial resources. This hands-on investment philosophy has positioned Friheden as an attractive partner for emerging companies in fashion, accessories, home goods, and adjacent consumer categories throughout Northern Europe.