PICO Partners

PICO Partners operates as a premier early-stage venture capital firm strategically located in Israel's innovation ecosystem, with headquarters in both Jerusalem and Tel Aviv. The firm specializes in identifying and backing exceptional Israeli entrepreneurs who are developing groundbreaking technologies with global impact potential. Their investment philosophy centers on supporting founders who demonstrate unwavering determination to disrupt established markets, revolutionize industries, and fundamentally reimagine business processes and consumer interactions.

What distinguishes PICO from other venture capital firms is its leadership team composed of seasoned entrepreneurs and executives who bring hands-on operational experience to their investment approach. This execution-driven methodology enables PICO to provide portfolio companies with practical guidance beyond mere financial backing. The firm has cultivated an extensive network of industry advisors, collaborative workspace environments, and strategic go-to-market channels that collectively accelerate the growth trajectory of their portfolio companies.

PICO's investment portfolio showcases their ability to identify transformative companies across diverse sectors. Notable investments include Vroom, the online used car marketplace that successfully completed its IPO; Spotinst (now Spot.io), an AI-based cloud management platform acquired by NetApp; and Gloat, a pioneering talent marketplace platform. Additional portfolio companies such as TasteWise, ChargeAfter, Sepio Systems, and Niio further demonstrate PICO's versatility in backing innovations spanning cybersecurity, fintech, AI, and digital art platforms.

The firm's investment philosophy emphasizes building genuine partnerships with founders through transparent communication and steadfast support. PICO typically engages at seed and early Series A stages, providing initial investments ranging from $1-3 million with reserves for follow-on participation. Beyond capital, they offer founders unwavering loyalty and comprehensive support throughout their entrepreneurial journey. This founder-centric approach has established PICO as a valued partner within Israel's "Startup Nation" ecosystem, where they continue to discover and nurture the next generation of technology pioneers poised for global impact.