BSH Startup Kitchen

BSH Startup Kitchen functions as the dedicated Venture Client division within BSH Home Appliances Group, offering emerging companies a distinctive pathway to establish enduring commercial relationships with a global leader in home appliances. Rather than following traditional venture capital models, this innovative unit creates opportunities for startups to collaborate directly with BSH as clients, providing immediate revenue streams and valuable market validation. This approach allows young companies to scale their technologies and solutions while gaining access to BSH's extensive industry expertise and global market presence.

Founded as part of BSH's broader innovation strategy, the Startup Kitchen identifies promising ventures developing technologies relevant to the home appliance ecosystem. The unit primarily engages with startups working on smart home solutions, IoT connectivity, energy efficiency innovations, and consumer experience enhancements. By functioning as a bridge between entrepreneurial innovation and corporate resources, BSH Startup Kitchen helps accelerate the development and implementation of cutting-edge technologies that address evolving consumer needs in the connected home space.

The partnership model employed by BSH Startup Kitchen offers significant advantages beyond financial investment. Selected startups receive opportunities for pilot projects, technical validation, and potential integration into BSH's extensive product portfolio spanning kitchen appliances, laundry equipment, and home comfort systems. This client-based approach provides entrepreneurs with real-world testing environments and feedback from industry experts, helping refine their offerings while establishing credibility in the competitive home technology marketplace. BSH's global footprint across Europe, North America, and Asia further enables startups to scale internationally through these strategic collaborations.

Unlike traditional corporate accelerators, BSH Startup Kitchen focuses on creating sustainable business relationships that deliver mutual value over time. The unit typically engages with startups at various development stages, from early-phase companies with promising prototypes to more established ventures ready for commercial scaling. This flexibility allows BSH to tap into innovation at multiple points in the development cycle while providing startups with a clear pathway to market through one of the world's leading home appliance manufacturers. The program has successfully facilitated numerous partnerships that have resulted in technology integration across BSH's brand portfolio, which includes Bosch, Siemens, Gaggenau, and Neff.