Proxy Ventures

Proxy Ventures established its global branding, naming and strategy agency in London in 2013, assembling elite design and strategy professionals to craft exceptional, commercially viable brand identities. Initially focused on developing brands for its own portfolio companies, the agency has demonstrated remarkable acumen in creating startups that have evolved into industry leaders, with valuations reaching hundreds of millions or even billions. This unique positioning at the intersection of venture capital and brand development has given Proxy unparalleled insights into effective business models, performance metrics, and strategic positioning in competitive markets.

The agency's distinctive approach combines deep commercial understanding with creative excellence, enabling portfolio companies to achieve remarkable market penetration and valuation growth. Proxy's methodology is informed by firsthand experience in building, scaling, and investing in ventures across multiple sectors. This investor-centric perspective differentiates their branding services from traditional agencies, as they design with clear understanding of what drives sustainable business growth and investor appeal in both early-stage and established markets.

Due to their impressive track record of creating category-defining brands, Proxy has experienced significant demand expansion beyond their internal portfolio. Their client base has evolved to include some of Europe's most influential investment firms and venture capital groups seeking the same transformative branding that propelled their portfolio companies to success. Additionally, established corporations with hundreds of millions in revenue now engage Proxy to revitalize their market positioning or launch new ventures with startup-like agility and appeal.

Today, Proxy operates as a hybrid venture studio and strategic branding consultancy, leveraging their dual expertise in investment and brand development. Their services span comprehensive brand strategy, visual identity creation, naming, positioning, and go-to-market planning for both emerging and established businesses. This evolution from an in-house resource to a sought-after agency demonstrates their exceptional ability to create brands that not only resonate with consumers but also deliver compelling investment narratives and commercial outcomes across diverse industry sectors and business maturity stages.