Novator

Novator operates as an international investment firm established in 2004 by Icelandic entrepreneur Björgólfur Thor Björgólfsson. With strategic headquarters across Europe—including London, Iceland, Luxembourg, and Switzerland—the firm has positioned itself as a versatile player in the global investment landscape. Their geographical diversity enables them to identify opportunities across both established and emerging markets, leveraging regional expertise to maximize investment potential.

Unlike traditional investment firms, Novator manages internal capital, providing a significant competitive advantage in their investment approach. This self-funded structure allows for exceptional flexibility in deal structuring and eliminates the constraints typically associated with external funding sources. The firm can move decisively when opportunities arise, bypassing lengthy approval processes that often hamper conventionally structured investment companies.

The investment portfolio spans private equity, growth equity, and capital markets, with particular strength in telecommunications, technology, healthcare, and consumer sectors. Novator has built a reputation for identifying high-potential companies at critical growth stages, with notable investments including telecommunications providers across Europe and digital platforms in emerging markets. Their approach typically involves strategic minority positions with active involvement rather than passive investment.

What distinguishes Novator's methodology is their hands-on investment philosophy that goes beyond capital provision. The firm actively engages with portfolio companies, providing operational expertise, industry connections, and strategic guidance to accelerate growth. This collaborative approach has resulted in successful exits and strong performance across market cycles. With their streamlined decision-making process and entrepreneurial mindset—reflecting founder Björgólfsson's own business background—Novator continues to adapt their investment strategy to capitalize on evolving market opportunities while maintaining their core principles of flexibility and engagement.