German Media Pool VC

German Media Pool VC stands as Germany's premier independent media-for-equity investor, headquartered in Berlin. The firm has pioneered a unique investment model that bridges the gap between established premium media groups and high-potential consumer-oriented startups. Through strategic partnerships with major media outlets, German Media Pool offers portfolio companies invaluable access to television, radio, outdoor advertising, and print media resources, effectively accelerating brand awareness and customer acquisition without depleting cash reserves.

The investment firm has deployed over €400 million in gross media volume across more than 75 funding rounds, supporting 36 innovative startups to date. Their impressive track record includes over 20 successful exits, three initial public offerings, and two unicorn companies—with additional high-value exits anticipated in the near future. This performance demonstrates the effectiveness of their media-for-equity model in building sustainable growth for consumer-facing businesses.

While anchored in the German market, German Media Pool has established a robust pan-European presence through strategic partnerships with media groups across Belgium, France, the Netherlands, Spain, Switzerland, and various Eastern European countries. This extensive network enables the firm to facilitate media-for-equity investments throughout Europe, providing portfolio companies with cross-border media exposure and supporting international expansion strategies for growth-stage businesses.

The investment portfolio of German Media Pool showcases their focus on innovative consumer-facing businesses with strong growth potential. Notable investments include fashion e-commerce platform ABOUT YOU, recommerce pioneer momox, digital insurance broker CLARK, cannabis company Sanity Group, and technology rental service Grover. These companies represent diverse sectors including e-commerce, financial technology, sustainability, and subscription-based services—highlighting German Media Pool's versatile investment approach and ability to identify promising consumer trends across multiple industries.